Designing for Targa was a great experience. What I was able to provide them with was a logo that was relevant to the industry but stood out from the competitors.

The blue in the logo represents the desired even pressure in their designs. The gear for the G adds uniqueness, implies the type of engineering that is done by (mechanical) and also resembles a large wheel used by some of the heavy duty machinery vehicles that Targa designs for.

This logo is used on corporate stationery, company vehicles, as well as welded onto any machinery that Targa designs.

 Art Direction, Graphic Design: Sarah Tomilin