Taking on the challenge to promote daily bank accounts in fall of 2024 while advancing the brand was a welcome adventure. By evolving the style into vibrant and charming 3D illustrative scenarios while building a convincing narrative, linking daily banking products to shared values of ease and personalization, we’ve allowed for the the creative to cleverly ladder up to the brand tagline “Feel good about your money.”. Bringing forward the credit union difference to deeper connect and continue to build on previous positioning. This is one of three scenarios designed to align to the specific values and interests of the target personas.

Channels / Platforms:
Amazon Prime, Reddit, Meta, GDN

Creative Direction: Sarah Tomilin, Servus Credit Union
Agency Partner: DDB Canada
Animation Studio: Bifurk
Audio Production: KOKO Productions