This project is one I reflect on often, as I directly influenced the face of Servus Credit Union. Back in 2014 it was identified that they required a brand refresh. What I was able to provide was the concept of working with an element that they could truly own – the circle. No other competitor had a circle in their logo that they were utilizing and there is so much that a circle can represent. At it’s core the circle is Servus, a financial institution that provides a well rounded experience for their members and what every consumer wants – banking without the edges.  Through my research and creative strategy to prove the value of the direction, leadership was fully on board. This work was then moved forward to an external agency, Karacters, to be massaged into the refreshed brand you see today.

Creative strategy: Sarah Tomilin, Servus Credit Union
Creative agency: Karacters