The Servus Big Share Contest
Delivery…
Art Direction: Sarah Tomilin, Servus Credit Union
Creative Agency: DDB Canada
Audio Production: KOKO Productions
Channels & Platforms…
Linear TV, Radio, OOH, Meta, TikTok, YouTube, GDN, Reddit, The Weather Network, The Score, Email, Landing pages, Online banking, Digital signage
About…
Arguably the biggest campaign Servus Credit Union does every year since 2018, the Servus Big Share campaign has a major impact. Both on the lives of those who win the $1 million prize and on the company in terms of brand awareness and business goals.
Design…
My contributions to this project in 2023, included providing art direction to elevate the agency proposed concept. Taking the initial idea around exploring the emotional response to winning the prize and ensuring all elements had that extra oomph! Such as having the circle expand to epic proportions and falling over to represent a feeling of gobsmacked, hurtling the circle through space for that rush of exhilaration or beaming with that amazing glow from feeling grateful. It came together beautifully and was even leveraged for another contest year.
Mastercard Fall Campaign
Delivery…
Creative Direction: Sarah Tomilin
Illustration & Animation: Mark Gervais
Channels & Platforms…
Meta, Email, Landing page, Online banking, Digital signage
About…
Looking to drive sustained spend and top-of-wallet behaviours with Mastercard holders the goal was to kickstart this habit with a contest for two lucky winners to have one monthly balance paid (up to $10k).
Design…
I created the theme of “Everywhere you spend”, which uses the credit card as a base, a GPS street style map and common places (leveraged from audience insights) for where spend is likely to occur. Incorporating e-commerce was a challenge solved by incorporating a delivery truck with some housing. Working closely with a fantastic illustrator and animator we brought to life the campaign mechanics in a friendly, energetic manner that represented both the Mastercard and Servus Credit Union brands.
Demand Accounts Campaign
Delivery…
Creative Direction: Sarah Tomilin, Servus Credit Union
Creative Agency: DDB Canada
Animation Studio: Bifurk
Audio Production: KOKO Productions
Channels & Platforms…
Linear TV, Streaming TV – Amazon Prime, Reddit, Meta, GDN
About…
The objective of this campaign was to promote demand accounts to a non-member audience to acquire new chequing & savings accounts with new members. This required an evaluation of historical campaign performance, competitor review and past purchaser insights before proceeding to design.
Design…
Taking on the challenge to promote daily bank accounts in fall of 2024 while advancing the brand was a welcome adventure. By evolving the style into vibrant and charming 3D illustrative scenarios while building a convincing narrative, linking daily banking products to shared values of ease and personalization, we’ve allowed for the creative to cleverly ladder up to the brand tagline “Feel good about your money.”. Bringing forward the credit union difference to deeper connect and continue to build on previous positioning. This is one of three scenarios designed to align to the specific values and interests of the target personas.
Illustration Projects
Delivery…
Creative Direction: Sarah Tomilin, Servus Credit Union
Illustrators (in order of appearance) :
TFSA & Collage – Amanda Wall
Women & Money – Amanda Schutz, Curio Studio
Isometric paths – Emily Chu
Channels & Platforms…
Meta, Blog posts
About…
Timely projects that bring to life a variety of financial topics for promotion on social media as well as accompanying blog posts.
Design…
One of the best perks of the job is to be able to connect with other local creatives to work on projects. For these (and other) illustrations I have guided various illustrators to build beautifully branded pieces for Servus Credit Union to incorporate into blog and social media posts.
Targa Engineering Ltd.
Delivery…
Creative Direction & Design: Sarah Tomilin
Channels & Platforms…
Email, machinery, vehicle wraps, misc. stationery
About…
A local mechanical engineering company was starting up and looking to have a logo that matched the industry but stood out among competitors.
Design…
Designing for Targa was a great experience. A thoughtful design process led to the blue in the logo representing the desired even pressure in Targa designs. The gear for the G adding a uniqueness that not only implies the type of engineering that is done by Targa but also resembles a large wheel used by some of the heavy duty machinery vehicles that Targa designs for.
Servus Credit Union Brand Refresh
Delivery…
Creative Strategy: Sarah Tomilin, Servus Credit Union
Creative Agency: Karacters
About…
Back in 2014 it was identified that Servus Credit Union required a brand refresh. This project is one I reflect on often, as I directly influenced the face of Servus Credit Union.
Design…
What I was able to provide was the concept of working with an element that they could truly own – the circle. No other competitor had a circle in their logo that they were utilizing and there is so much that a circle can represent. At it’s core the circle is Servus, a financial institution that provides a well rounded experience for their members and what every consumer wants – banking without the edges. Through my research and creative strategy to prove the value of the direction, leadership was fully on board. This work was then moved forward to an external agency, Karacters, to be massaged into the refreshed brand you see today.
Horse & Rider
Delivery…
Creative Direction & Design: Sarah Tomilin
Channels & Platforms…
Exterior & interior building signage, stationery, embroidered promotional materials, website, emails, social media, event signage.
About…
Logo redesign for new owners of a local equestrian supply shop.
Design…
I was thrilled when approached to design a logo for Horse & Rider. Working with the client we made sure the look and feel was appropriate for the line of business while having a unique twist for them: the horse ampersand.
Sarah E. Tomilin 