Responsible for: Concept development, design

The company was going through a major change and required a lot of information to be sent out to it’s members. What was developed was a series of targeted newsletters: 3 Issues, 5 booklets in total (1 general, 2 for personal banking and 2 for business banking.  Because we are taking the members on a bit of a journey, I suggested using a road trip theme. Out of this The Navigator was born. All the information they will need to guide them on the journey from one banking system to another.

Components included:

• 5 booklets/newsletters for direct mail
• Statement Inserts
• Posters: large and small
• Internal website graphics