Arguably the biggest campaign Servus Credit Union does every year since 2018, the Servus Big Share campaign has a major impact. Both on the lives of those who win and on the company in terms of brand awareness and business goals.

My contributions to this project, particularly in 2023, included providing art direction to elevate the agency proposed concept. Taking their initial idea and ensuring all elements had that extra oomph! Such as having the circle expand to epic proportions and falling over to represent a feeling of “gobsmacked” or shooting it through space for that rush of exhilaration. It came together beautifully and even leveraged for another contest year.

Art Direction: Sarah Tomilin, Servus Credit Union
Creative Agency: DDB Canada
Sound production: KOKO Productions

Channels / Platforms: TV, Radio, OOH, Meta, TikTok, YouTube, GDN, Reddit, The Weather Network, Email, Landing pages, Online banking, Digital signage