Responsible for: Concept development, design, copywriting, art direction for digital animation

The business objective of this campaign was to notify and remind current members of the branch relocation as well as explain why it made sense for the company to relocate. I developed the concept of a “winning move” to help show the benefit for the company and members. This also allowed for some gamification on opening day. To carry through the theme we produced a giant Tic Tac Toe board where the member would remove panels and receive a prize!

Components included:

• Large and small posters
• Online advertising
• Digital signage
• Large game board
• Print advertising
• Prize vouchers