Millennial Credit Card Campaign + Web Design

Millennial Credit Card Campaign

Responsible for: Concept development, web design (front end), copywriting and sourcing tips, graphics, Facebook ad layout (istock watermark removed in final production)


When approached with the challenge of developing this campaign from top to bottom I eagerly dove in. The goal was to develop a page on the existing Servus Millennial website to generate awareness around good credit card habits backed with a soft sell on the Servus MasterCard products for the millennial target audience in the Servus Millennial segment. Using a blogpost/BuzzFeed style “top tips” style the approach is friendly, shareable and still fits within the look and feel of the existing website maintaining a consistent experience through and through.

Components included:

  • Web Design (front end)
  • Facebook advertisements

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