Millennial Credit Card Campaign + Web Design

Millennial Credit Card Campaign

Responsible for: Concept development, web design (front end), copywriting and sourcing tips, graphics, Facebook ad layout (istock watermark removed in final production)

15CMG_921-MillenialCreditCard_Facebookmockups

When approached with the challenge of developing this campaign from top to bottom I eagerly dove in. The goal was to develop a page on the existing Servus Millennial website to generate awareness around good credit card habits backed with a soft sell on the Servus MasterCard products for the millennial target audience in the Servus Millennial segment. Using a blogpost/BuzzFeed style “top tips” style the approach is friendly, shareable and still fits within the look and feel of the existing website maintaining a consistent experience through and through.

Components included:

  • Web Design (front end)
  • Facebook advertisements

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