Developed to promote the 2024 Spend campaign for Mastercard, I worked on the Creative Strategy and Direction to help increase card usage for the business.

I created the theme of “Everywhere you spend”, which uses the credit card as a base, a GPS street style map and common places (leveraged from audience insights) for where spend is likely to occur. Incorporating e-commerce was a challenge solved by incorporating a delivery truck with some housing. Working closely with a fantastic illustrator and animator we brought to life the campaign mechanics in a friendly, energetic manner that represented both the Mastercard and Servus Credit Union brands.

Creative Director: Sarah Tomilin, Servus Credit Union
Illustration & Animation: Mark Gervais

Channels / Platforms: Meta, Email, Landing page, Online banking, Digital signage