Big on Small campaign

Big on Small

Responsible for: Concept development, design, initial copywriting, art direction for digital animation

The objective of this campaign was to highlight the statistics that show Credit Unions rank #1 with Small Businesses in Canada. Acquisition of new business as well as showing appreciation and affirming the relationship with current clients was the target.

By creating a visual play on words and having the word “big” appear small on top of a very large “small” it is immediately obvious to the viewer that Servus Credit Union is big on small but that further explanation is required. The intrigue of the graphic  guides them to read the headline and supporting copy, finally driving them to the URL and satisfying the needs of the business.

Components included:

  • Print advertising
  • Online advertising
  • Small Business landing page takeover on main company site
  • Digital signage