Responsible for: Concept development, design, art direction

For 2012 the Annual Report – Corporate Profile was based around the phrase: Making a difference – one at a time. The booklet’s look and feel developed out of the concept that one small act can make a difference. With that in mind images selected were focused around hands. Hands planting in the dirt, hands nurturing, hands held together to support and to celebrate. This theme was also carried through into the online annual report.

Components included:

• Printed Booklet