Did you know you have more than one voice? Like a beautiful a Capella song, your company has many different voices making a variety of sounds that come together to make something amazing. But it’s not just about getting all the tones into one room; you need to make sure you’re selecting the right ones to represent your business.
What I’m getting at here is that you need to be strategic when selecting which channels to speak to your audience to be most effective. Not every business should be on Facebook (Set Graphics is not even on Facebook). Yes, I said it. Believe it. The same thinking should be applied to using Twitter, Pinterest, Instagram or any other social media platform. These choices can actually be detrimental to your business as it is wasting your time and your money on a half filled auditorium. With careful consideration of your target audience’s habits and needs you will be able to identify which voices (channels) should be brought together to make music.
Not only is it critical to choose the right channels (voices), you also need to tailor your messaging to said channels appropriately so your efforts don’t fall flat. By running multiple messages that don’t just repeat word for word but instead tell a story as the user comes into contact with them, you will be able to engage and interact with your intended audience throughout their daily social media routines in a more meaningful manner.
Need help getting your business to sing? Head over to the Service Request page and let’s get your messaging pitch perfect!